Friday, July 21, 2017
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Setting Our Sights on APEX
Jacob Fattal, Publisher
 
This month, we have focused our efforts entirely on delivering a tremendous March issue, centered around APEX. Of the many shows U.S.Tech participates in each year, APEX represents our core readership in the printed circuit industry.

The show has been moved this year to the Las Vegas Convention Center after outgrowing its floorspace in Mandalay Bay. However, the move may have been a bit of overkill as the new location is colossal. At nearly 3.2 million square feet of space, the convention center is one of the most trafficked in the world. This does present some difficulties, namely an apparent lack of adequate visitor parking and the challenge of transporting people and equipment to the venue.

In the past, the show has been alternately held in San Diego, which is a comfortable location as it's close to home for many electronics manufacturers in Southern California and nearby Mexico. Although holding the show in Las Vegas presents an opportunity for growth as airline access to the city is much more extensive, and Vegas has become the "go to" destination for many trade shows.

Since APEX was launched by the Institute for Printed Circuits (IPC) in 2000, at the Long Beach Convention Center in Long Beach, California, and U.S. Military General H. Norman Schwarzkopf, jr. gave the keynote speech to a standing-room-only crowd, the show has been a hub for the industry. With its roots in IPC history, and the organization's shaping of the printed circuit industry through standards, forums where information was traded freely, and statistical data and cost studies, APEX has carried on the IPC tradition of valuing excellence in manufacturing, and furthering knowledge and education.

U.S.Tech is firmly committed to spreading knowledge and best practices in the electronics manufacturing industry. As we have done for 30 years, we will continue to cover the latest developments and provide that information to our readers.

 
 
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