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VOLUME -23 NUMBER 6
Publication Date: 06/1/2008
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June 2008 Issue
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OLEDs to Shine at electronica
Munich, Germany — electronica 2008 will take place at the New Munich Trade Fair Center, November 11-14, 2008. Visitors will see the latest trends in Organic Light-Emitting Diode (OLED) technology at numerous exhibits throughout the show. OLEDs are important because they can be used to create a display that does not require background illumination.
OLED technology is increasingly important for a number of additional reasons. The OLED market is heating up simply because consumers prefer digital display technology that typically uses OLEDs. 2007 marked a worldwide turning point for displays in which sales of flat panel TVs exceeded sales of electron-tube TVs. The market research institute DisplaySearch estimates that by 2015 around 90 percent of all displays sold will be LCDs. Many LCD products such as modern flat-screen TVs, computer monitors, notebook computers, cell phones and MP3 players require bright background illumination, which is typically provided by LEDs or OLEDs. iSuppli forecasts that the LED market for these applications alone will double from $6 billion today to $12.3 billion by 2012.
Background illumination is not the only driving-force behind the OLED market increase. Housing, building engineering and automotive markets are demanding new, environmentally friendly, energy-efficient, reliable and extremely color-flexible signaling, and illumination solutions that favor the use of OLEDs.
Display technology trends will be one of the most spectacular subject areas at electronica 2008. The display boom is fueling demand for high-brightness (HB) LEDs. The market research institute iSuppli estimates that the market for HB-LEDs will double from $3.7 billion (2006) to more than $7 billion by 2010.
This, in turn, is fueling demand for (HB) LED drivers that can control several LEDs simultaneously or produce very high light efficiency. Strategies Unlimited estimates the LED driver market will also double from $865 million (2006) to $1.9 billion (2011). A number of electronica 2008 exhibitors' products are expected to benefit from the OLED boom. Texas Instruments' LED drivers are used to control high-resolution video display screens; National Semiconductor's high-current LED flash drivers and special online development tools can reduce LED power management designs from weeks to minutes; Linear Technology's integrated BIAS and white light LED voltage transformer powers small to medium-sized TFT (thin-film transistor) LCD panels; STMicroelectronics constant-current LED drivers include an automatic energy-saving function; Optrex makes durable, high efficiency OLEDs in a wide range of colors for applications ranging from a brightly colored iPhone display to the new 11-in. Sony OLED television.
The automobile industry is increasingly relying on LEDs. They are used as efficient and diffuse dashboard background illumination. They can also replace conventional incandescent, halogen and xenon brake lamps.
Market researchers such as IMS Research estimate the worldwide sales of automotive LEDs will double from $650 million (2006) to $1.3 billion (2016).
A number of countries are establishing requirements for full-time day-or-night automobile lighting. This market segment alone is expected to grow from $5 million (2007) to over $100 million (2013).
Contact: Munich International Trade Fairs, 75 Broad St., New York, NY 10004
646-437-1014 fax: 212-262-6519 Web:
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