Monday, May 21, 2018
Publication Date: 07/1/2009
Archive >  July 2009 Issue >  Management > 
Getting the Most for your Marketing Dollar

Having worked as a trade publications editor, I have seen a lot of press releases come across my desk; but I have also been on the other side of the publishing trade for many years, sending them out to editors, so I have seen the best of both worlds. Should you send news releases out to the press ...
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